Chrysler Air Raid Siren -  Advertising

We have collected 20 Chrysler Siren magazine advertisements.  Only two advertisements have been located for the earlier WW-II siren, the rest are promoting the Cold War (1952-1957) siren.  Introduction of the Cold War siren is chronicled in these advertisements that ran in The American City magazine from February 1952 through September 1953.  We have obtained access to complete copies of The American City from 1952 through 1954.  Below are the only known Chrysler advertisements that appeared in that publication during that time period.  

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Publication / Date Title / Description
LIFE Magazine
1944
"BIG JOE" CAN BLAST A HOLE THROUGH A FOG!
Popular Mechanics
1944, July (p.157)
"BIG JOE" CAN BLAST A HOLE THROUGH A FOG!
pending LIFE Magazine
1944
"Loudest Mechanical Voice in the World"
The American City
1952, February (p.14)
CHRYSLER SIREN: Remote Controlled, with the
Loudest Sound for Civilian and Plant Defense!


Editor's Note: Depicts
non-production model; "Pedigree" logo; Detroit Address.
 
The American City
1952, March (p.14)
CHRYSLER AIR RAID SIRENS
Selected to Warn Arsenal of Democracy 


Editor's Note: Depicts
non-production model; "Pedigree" logo; Detroit Address.
 
The American City
1952, April (p.20)
NEW CHRYSLER AIR RAID SIREN
Produces Loudest Sound for Defense Warning Systems
 

Editor's Note: Depicts
non-production model; Detroit Address.
 
The American City
1952, June (p.17)
1st Choice for Defense Warning Systems

Editor's Note: Depicts
non-production model; Detroit Address. First use of CD public service announcement. 
 
The American City
1952, July (p.12)
Now Standing Sentinel Duty for American Security 

Editor's Note: Depicts
non-production model; Detroit Address.
 
The American City
1952, August (p.51)
Ready To Warn Americans at a Moment's Notice! 

Editor's Note: Depicts non-production model; First use of Trenton
Address.
 
Fire Engineering
1952, August (p.586)
Ready To Warn Americans at a Moment's Notice! 

Editor's Note: Depicts non-production model; First use of Trenton
Address.
 
The American City
1952, September
(p.71)
MODERN VOICE OF Independence! 

Editor's Note: Depicts non-production model.
 
The American City
1952, October
(p.172)
For Lack of Warning . . . Long Island Is Lost! 

Editor's Note: Depicts non-production model.
 
The American City
1952, November
(p.67)
Just 23 CHRYSLER AIR RAID SIRENS . . .
To Alert an Entire City the Size of Cleveland 


Editor's Note: Depicts non-production model.
 
The American City
1952, December
(p.77)
Just 13 CHRYSLER AIR RAID SIRENS
To Alert an Entire City the Size of Atlanta


Editor's Note: First depiction of production model siren.
 
The American City
1953, February
(p.244)

Just 21 CHRYSLER AIR RAID SIRENS
to alert the entire 200 square miles of New Orleans!

 

The American City
1953, March (p.78)

Just 19 CHRYSLER AIR RAID SIRENS
to alert the City of St. Louis!

 

The American City
1953, April (p.81)
To alert any of these U. S. Cities would require
NOT MORE THAN 5* CHRYSLER SIRENS

 
The American City
1953, May (p.46)

GREATER BOSTON . . 2,233,458 pop., 345 sq. miles . . .
15 CHRYSLER SIRENS

 

The American City
1953, June (p.65)
SELF-DEFENSE against the elements 

Editor's Note: First reference of siren use for natural disaster warning.
 
The American City
1953, July (p.53)
ON GUARD  "Eternal vigilance is the price of liberty"

Editor's Note: Only ad without technical information; no Chrysler logo; no Civil Defense public service announcement.
 
The American City
1953, August (p.72)
SELF-DEFENSE against the elements 

Editor's Note: Only repeated artwork, different ad copy.
 
The American City
1953, September
(p.65)

You don't use 1,000 wheelbarrows to do the work of a
3-ton truck . . . nor do you install 120 warning devices
to do the work of just one CHRYSLER SIREN.

 

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